Smice, the partner for your hotels

In the age of social network ratings, you need to constantly monitor the quality of your standards and customer experience to avoid falling victim to a degraded image.

We put our 15 years of mystery shopping expertise at your disposal, to help you assess the customer experience and compliance with your standards in all your hotel establishments.
Smice Hostellerie
Measure compliance with your standards

Measure compliance with your hotel standards

From telephone reservations to room service quality, from checking in to room cleanliness, evaluate compliance with your standards at every stage of the customer journey.
Ensure consistent service quality across all the establishments in your hotel chain.
Take into account your strengths and weaknesses, and implement corrective measures based on factual, objective feedback.

Smice Conformité Hôtellerie
Smice Hotels Customer experience
Measure your customer experience

Identify the best customer experience with mystery visits

Evaluate the strengths and weaknesses of your customer experience, throughout the entire journey of our mystery shoppers. These demanding, passionate consumers, well-versed in the codes of the sector, will be able to pick up on weak signals thanks to their verbatims.

Make sure you measure exactly what generates satisfaction or dissatisfaction in your customer journey, and consider actions to enrich your repository.

Thanks to the Smice App

Your employees can carry out tailor-made internal audits

Compliance Leisure Tourism

Self-assessments to involve your in your quality approach

Hygiene audits to constantly ensure that sales outlets are irreproachable

Seller: Smice

Checklists to ensure your outlet openings go smoothly! smoothly!

Example of functions

Customized dashboards

Easily create dashboards based on the results of your mystery visits and internal audits.

Customized dashboards

The Smice platform lets you design dashboards based on the results of your from your mystery visits and internal audits

Display all your results in the forms that suit you best: graphs, donuts, curves, images, tables,....and cross-reference your data with over 1000 possible combinations!

Detailed PDF reports

PDF reports showing overall mission score, as well as scores by sequence, job, theme, etc.

Detailed PDF reports

These PDF reports show the overall score for the mission, as well as scores by sequence, job, theme, etc.

It also includes all the answers to the questions, as well as the photos that were taken.

You get the full report for each visit, but we also make other, more specific report formats available:

  • The image report
  • Non-conformities report
  • Synthesis report

Good to know
: from the platform, you can ask us a question about the report as a whole or about a specific issue. The Smice team will get back to you within 24 hours.

What's more, all these visit reports have a "send to" link to disseminate the information to each stakeholder.

Customized alerts

Every Monday morning you will receive an email containing the most important news of the past week.

Customized alerts

Would you like a weekly follow-up of your surveys?

Every Monday morning you will receive an email containing
the most important news of the past week:

  • Overall visit score
  • Sales outlets that underperformed
  • Score by theme....

It's up to you to decide what information you want to include in the email!

If any points of sale drop out, you'll be alerted immediately

Picture walls

Display all photos taken during audits on filtered and organized image walls.

Images to help you understand at a glance!

Non-compliant shop windows, substandard toilets, perfectly made plates,....

Thanks to numerous filters, you can create your own walls of images based on a theme, a sequence, a region, a criterion... so you can easily visualize the good and less good practices on the subjects that interest you.

You can save your filters and name your lists, and also integrate these lists into your dashboards.


Create a multitude of saved tables by cross-referencing all your program parameters

Over 1000 possible possible!

Recorded views with all the filters you need to understand your results!

Cross-reference your results in all directions to extract the gist and understand them easily.

Scenario scores by store, by sequence, sequences cross-referenced with themes, criteria, store groups...

We're not going to list all 1,000 combinations ;)

Questions to our smiceurs

You can ask us a question about the report as a whole or about a specific issue.

In doubt? Ask your question

Because to err is human, and at Smice we're human, we can make mistakes.

That's why we've set up a way for you to ask us questions about an answer to your audit. Either we can answer directly, or we need to ask the smiceur who carried out your audit.

Either way, you'll get an answer, and if we're wrong, we'll change the answer (of course ; )).

Case studies

Groupe Barrière shares its experience

Groupe Barrière has been conducting compliance mystery visits for years, and they are necessary to ensure excellence and consistency of service across all its establishments.

But they decided to go one step further.

That's why we offer them mystery visits, which allow them to freely analyze the smiceur's experience.

Mystery visits/year
Mystery visits/month

Request a demo