For 15 years, Smice has been modernizing mystery shopping by digitizing every stage, from measurement to exploitation of results.

Quality mystery shoppers, equipped with a high-performance app and a platform to manage your program like a pro!

Ensure consistency and uniformity of service quality in all your establishments and franchises with mystery visits.

Evaluate compliance with all your processes, from the way your waiters welcome customers to the way they take their leave.

Thanks to the feedback from our experts in the field, you can rely on scored, objective data.

hand-picked mystery shoppers, equipped with a mobile application for quick and reliable measurement

  • Application and selection procedure: 1 candidate in 10 is accepted into the Smice community (Smice mystery shoppers).

  • The Smice App helps smiceurs prepare their visits, then fill out their questionnaires with 100% reliability!

  • If the smiceur wishes to complete his comments with a "real" keyboard, he can switch to his web interface when he gets home.

Customer experience

Cross channel

Online customer experience: Smice

Online experience

We assess the quality of all the important stages in your customers' purchasing cycle.
Ease of use, possible breaks in the customer journey, chat efficiency and relevance, clarity of delivery information...

So many steps to take to optimize the online customer experience

In-store customer experience: Smice

In-store experience

We help you assess the quality of your in-store customer experience by identifying your strengths and weaknesses.

Do you maintain consistency between online and in-store visits?

Check the consistency of your cross-channel customer journey.

Telephone experience

The telephone is sometimes the 1st step in your customer experience and should not be neglected.

Do the welcome and customer experience live up to your brand's expectations?

Evaluate the quality of our mystery shoppers' answers.

Cross-channel customer experience: Smice

"Mystery visits delivered within 48 hours".

The speedy Gonzales attitude 😉

We help you audit, understand and improve your customers' experience.

Measure compliance with your quality standards.

Measure the quality of your customer experience.

Evaluate the discourse of your brand managers and salespeople.

As a member of the MSPA,
Smice carries out mystery visits worldwide

Your results in real time on the Smice platform

Customized dashboards

Easily create dashboards based on the results of your mystery visits and internal audits.

Customized dashboards

The Smice platform lets you design dashboards based on the results of your from your mystery visits and internal audits

Display all your results in the forms that suit you best: graphs, donuts, curves, images, tables,....and cross-reference your data with over 1000 possible combinations!

Detailed PDF reports

PDF reports showing overall mission score, as well as scores by sequence, job, theme, etc.

Detailed PDF reports

These PDF reports show the overall score for the mission, as well as scores by sequence, job, theme, etc.

It also includes all the answers to the questions, as well as the photos that were taken.

You get the full report for each visit, but we also make other, more specific report formats available:

  • The image report
  • Non-conformities report
  • Synthesis report

Good to know
: from the platform, you can ask us a question about the report as a whole or about a specific issue. The Smice team will get back to you within 24 hours.

What's more, all these visit reports have a "send to" link to disseminate the information to each stakeholder.

Customized alerts

Every Monday morning you will receive an email containing the most important news of the past week.

Customized alerts

Would you like a weekly follow-up of your surveys?

Every Monday morning you will receive an email containing
the most important news of the past week:

  • Overall visit score
  • Sales outlets that underperformed
  • Score by theme....

It's up to you to decide what information you want to include in the email!

If any points of sale drop out, you'll be alerted immediately

Picture walls

Display all photos taken during audits on filtered and organized image walls.

Images to help you understand at a glance!

Non-compliant shop windows, substandard toilets, perfectly made plates,....

Thanks to numerous filters, you can create your own walls of images based on a theme, a sequence, a region, a criterion... so you can easily visualize the good and less good practices on the subjects that interest you.

You can save your filters and name your lists, and also integrate these lists into your dashboards.


Create a multitude of saved tables by cross-referencing all your program parameters

Over 1000 possible possible!

Recorded views with all the filters you need to understand your results!

Cross-reference your results in all directions to extract the gist and understand them easily.

Scenario scores by store, by sequence, sequences cross-referenced with themes, criteria, store groups...

We're not going to list all 1,000 combinations 😉

Questions to our smiceurs

You can ask us a question about the report as a whole or about a specific issue.

In doubt? Ask your question

Because to err is human, and at Smice we're human, we can make mistakes.

That's why we've set up a way for you to ask us questions about an answer to your audit. Either we can answer directly, or we need to ask the smiceur who carried out your audit.

Either way, you'll get an answer, and if we're wrong, we'll change the answer (of course ; )).

Request a demo