Case studies

Groupe Barrière has been conducting compliance mystery visits for years, and they are necessary to ensure excellence and consistency of service across all its establishments.

But they decided to go one step further.

That's why we offer them mystery visits, which allow them to freely analyze the smiceur's experience.

Groupe Barrière shares its experience

Every month, we send our experts to experience a Groupe Barrière restaurant.

They have to relate their customer experiences through a free expression grid.

The debriefing of these visits to operational staff is very rich in verbatims, and action plans are often immediate.

It's the perfect complement to compliance mystery shopping.

Every month, we send our field experts to experience a Groupe Barrière restaurant. They are asked to relate their experiences using a free expression grid.

Each major step is noted and extensively commented on. The debriefing of these visits to operational staff is very rich in verbatims, and action plans are often immediate.

It's a perfect complement to compliance mystery shopping, to bring out what may be lurking between the sometimes too-rigid compliance criteria.

Program:
An evolving program since 2018, 10 compliance and experience visits per month to restaurants and several visits per year to hotels, resorts and golf courses and soon to casinos too.

What are your objectives?
+ to comply fully with our standards. Compliance is essential, especially after COVID.
+ highlight our employees and their ability to create emotion.
+ set up experience visits in addition to compliance visits.

Restaurants
1
Mystery visits/year
1
Mystery visits/month
1