Leisure / Tourism

Case studies

Sector and Expertise

Disneyland Paris

Every month we select specific profiles (families, couples, first-time buyers, fans, etc.) to spend a full weekend at Disneyland Paris.

No specific instructions are given on the route they must take through the park. The only constraint is the hotel in which they must stay.

They have carte blanche to give them a free experience and a feedback free of any quality criteria. Only the impressions of the mystery shoppers are taken into account, based on their own criteria.

Complementing compliance mystery shopping and satisfaction surveys, these experience surveys fill the gaps in the quality research spectrum.

Mystery visits/year
Mystery visits/month

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