Case studies

YOUR CUSTOMER EXPERIENCE IS OUR PRIORITY.

We approach mystery shopping from all angles: compliance, customer experience, recommendation, so that the perceived quality of your brand is in line with your standards and your customers' expectations.

Case studies

Sector and Expertise

SNCF

The program:
+ 8000 annual compliance measurements on all brands from the beginning to the end of the customer journey by Smiceurs.
+Spontaneous measurements by our community of 8,000 Smiceurs on disrupted situations during personal journeys.
+Self-training with APP for employees (standards and program)
+Internal audits by employees

Objectives:
Improve :

  • staff visibility
  • passenger information in normal or disrupted situations
  • availability and a sense of service
  • the digital side
  • on-board comfort