Mystery shopping gives you the opportunity to check the quality actually delivered in your restaurants, hotels, stores, agencies, etc...
But if you've made it this far, you probably already know that you've already set up mystery visits in your network, and that operational excellence is your #1 mission!
Want more? Did you know that you have two methods at your disposal?
The first is the most common (and oldest): the compliance visit.
The compliance visit measures your compliance with a precise set of standards. A briefing detailing all the conditions under which the visit will be carried out completes the questionnaire.
As you will have gathered, these are rather closed questions (yes/no) with standardized answers. This makes it possible to voluntarily obtain very precise statistics and quickly share a detailed analysis. Compliance visits are particularly well-suited to quality management in areas such as health and safety. Checklists ensure that employees comply with the B-A BA. All this information is visible at a glance on the Smice App's dashboards, and shared in just 1 click.
To find out more, please read the article dedicated to this subject.
The second method of interest in this article is the experience visit. It's still about finding out about the quality delivered, but with much more freedom in the answers. The experience visit gives mystery shoppers the opportunity to express themselves, give their opinion and even make suggestions on certain subjects. It's an excellent complement to the compliance visit and the customer satisfaction survey. Mystery shopping is a highly advanced way of obtaining an informed, objective and highly detailed opinion from a customer who perfectly matches your customer profile.
The content, essentially made up of verbatims, is extremely rich in information. Operational teams take a positive view of the testimonials, which reflect experience andemotion , when the results are debriefed at . More than just a result, a percentage or a "yes or no" answer, the experience visit provides access to a context that includes the customer's feelings.
Why launch an experiential visit program in your store?
For the emotion, the customer experience to create a signature and a welcome unmatched by your competitors.
Our customer's opinion on theme parks:
"We preferred Smice to our previous service provider for its agile and start-up side that the previous one didn't have, with them everything was heavier, it's the same type of questionnaire for all customers, we wanted to test something new on the experience that would complement the satisfaction questionnaires (which are very guided and limited) with something freer and more open, see where the customer naturally goes, get to know their feelings, let them suggest avenues for improvement."
The opinion of ourhotel customer:
"Our ambition is, of course, to have perfect compliance with our standards. Compliance is essential, but it's no longer enough; we want to highlight our employees and their ability to create emotion. For example: Even if the standard is 5 minutes between the moment the customer is served and the moment he receives the next dish, if the customer is having a good time, we need to know how to adapt to give him a personalized experience."
The Smice +:
Smicers are selected for their writing skills, mystery shopping experience and high-quality onboarding.
Smice is one of the few agencies that know how to manage mystery shopping experiences, combining quality, agility and flexibility.
A highly experienced team is with you every day to answer your questions, advise you and even remind you of anything you might have forgotten about your standards. All to lighten your mental load!
Our customer's opinion on theme parks:
If you're looking for a reliable online casino to play for real money, it's important to make the right choice. With so many options available, it can be difficult to know which one to choose. Fortunately, we're here to help.
The best casino for real money is one that offers a secure, fair and entertaining gaming experience. It must be licensed and regulated by a reputable gaming authority, offer a wide selection of quality games and provide secure payment methods.
To find out more about choosing the best casino for real money, read this article: Real Money Casino.
"Smice makes the figures more human, and the studies are much better perceived by operations with experience visits than with compliance visits. Figures without context didn't speak to the operational teams, who questioned them. With the experience visits, there is less questioning. The smice visits have made it possible to make our job more accessible, to let people know that we're not there to spy on them, but that we carry out these studies in the customer's interest.
