Why carry out a compliance inspection of your signs?

Have you ever wondered about the benefits of conducting compliance mystery visits in your network? Do you know the benefits?

Sending mystery shoppers into your branches or franchises enables you to highlight compliance with your standards.

The results are rich in information, both about your network and your internal policy. You get rich, factual information that will help you in your continuous improvement.

Find out more here.

Ensuring compliance with your standards

Your company has long-established standards. It is the spearhead of your brand, reflecting your know-how and brand image.

For greater consistency, it's essential that all your branches and franchises adopt the same codes. This is what a compliance mystery visit will enable you to verify on the ground.

A precise audit of your entire network

It's difficult to get a clear, objective picture of whether your standards are being met across your entire network, and on a consistent basis. The compliance visit enables you to collect the data you need to make the right decisions, thanks to scored, well-argued compliance audits.

The scenarios given to our mystery shoppers take up the key points of your reference system, which, after being reworked in consultation with you, are sequenced into a multitude of quality criteria. This upstream work enables us to obtain a quality scenario and precise answers during the visits, covering the entire customer journey.

Our mystery shoppers can visit your entire network, including franchises. You'll get objective results, enriched with verbatims and photos.

The reports thus obtained will enable you to check that your compliance standards are being respected throughout your network, and to conclude on the corrective actions to be taken.

Maintaining customer satisfaction throughout the customer journey

Mystery shopping is the key to maintaining the quality of service you deliver to your customers. A satisfied customer is a loyal customer. It's vital that your customers, who appreciate your brand, find everything they like in your entire network. From the quality of your welcome to the professionalism of your sales staff, it's the respect of these criteria that makes your reputation.

That's why you need to ensure that your standards are respected throughout your network, whether owned or franchised. 

The mystery shoppers who take part in the compliance visits must scrupulously answer the questions posed through a calibrated scenario.

The quality of their responses enables you to identify areas for improvement to ensure your customer satisfaction continues to improve.

Ebook

Compliance mystery tour
What's it all about?

Find out how mystery shopping can help improve your compliance.

Challenge internal management

A compliance mystery visit brings out information that enables you to go beyond compliance with your standards. The resulting data speak volumes about the direction to take in management.

Are store personnel familiar with all the codes? Do they need training?

To answer these questions, we need to analyze the data we receive.

Ranking your network

By setting up compliance mystery visits across your entire network, you can obtain factual, scored and substantiated reports, supplemented by photos where necessary.

These scores will help you rank your branches and franchises and map your network. You can then use these results to challenge your brands at local or national level.

Carry out random, but regular, visits to ensure that your standards are consistently met and that service quality is uniform throughout your network.

Regular feedback from these visits will enable you to monitor the progress of each branch and take the necessary action plans as quickly as possible.

Grow your management policy

Mystery shoppers deployed in the field will ask your teams precise questions. When non-conformities emerge, they back up their notes with full, rich verbatims. They can also add photos to their feedback.

All these findings may point to a lack of product knowledge on the part of some salespeople, or to a shortcoming in their welcome or service. These findings reveal training needs that would not be so obvious in other circumstances. 

Even if they don't always point to a need for training, these data can reveal gaps in the operational side of the business. Whatever the information that emerges, these tools are rich in lessons about the reality on the ground.

Smice has been supporting you for over 15 years in the deployment of mystery visits in the field. Our mystery shoppers, experienced in compliance visits, deliver detailed reports that can be consulted within 48 hours, enabling you to implement corrective actions in the field as quickly as possible.

Compliance
AUDIT THE COMPLIANCE OF YOUR STANDARDS

The aim of compliance mystery shopping is to objectively and consistently measure the quality of the customer journey, by identifying your network's strengths and weaknesses.